L’Oréal Paris Préférence Vivids High Intensity Gel Permanent Hair Colour

This product has amazing colour and allowed my hair to still feel healthy afterwards. I was amazed with the colour and how long it lasted.

The hair dye was easy to apply and I didn’t find the odour as invasive as some box dyes. I did struggle a little to get it to go through all my hair so someone with long thick hair would definitely require two boxes but in all it had good coverage.

Photos don't do the colour justice such a vibrant purple only did a balayage style as I have very thick hair and would proberbly need three packs but damn it really is an amazing colour love the feel of my hair after colouring so soft and smells great will definitely buy and do my full head as such a beautiful colour and most of all my hair feels amazing

Easy to apply, didn’t expect much colour as my hair is black but happy with the tinge of purple it gave

I love the colour of this dye. It’s bright but subtle at the same time. It blended and applied nicely to my hair. Instructions were easy to follow and application process was easy. As far as box dye goes, this one is pretty decent.

Such a beautiful pop of colour! It left my hair feeling bright, vivacious and silky smooth.

Not as vibrant as picture and title suggests, can only tell that hair is coloured in certain lighting, good if you want a subtle hair colour.

I really love bright colours, and this was a little more subtle than I thought but still quite bright. It was super easy to use and didn’t drip very much at all. There was a smell but as with all box dye it was par for the course, just make sure you’re definitely in a well ventilated area. I’d be interested to try other colours in this line in the future.

The coverage was great and there was more than enough dye in one box for my shoulder-length hair. I have dark brown hair and sadly the dye didn’t turn out as bright and bold as I hoped for, but I imagine it would be great on lighter hair. My hair does feel incredibly soft and glossy.

Awesome product, the colour was so pretty and felt so safe on my hair.

I'm just going to start off by saying that the colour didn't come out as expected but this is due to having already coloured hair which I had been desperately trying to fade in order to get the best colour I could possibly get. In having said that, I am pleasantly surprised by the end result, so much so that this may be my new favourite colour! I loved everything about this product, starting with the initial mixing. It was super easy to mix/shake compared to other brands. Next was the application. The consistency was a little runny, but that's definitely a good thing. It spread so easily compared to other brands that are thicker and more difficult to apply. With the developing time, I did leave it in longer than recommended but I've always done that. Not sure why lol I loved the size of the conditioner treatment as well. The end result is a dark plum colour that looks almost black indoors but outdoors it looks so pretty. I'm in love!

Easy to use and apply with detailed infographic instruction. Provided gloves do not suit larger handed people. The colour is vivid in bright sunlight when dyed over black hair. Potentially need two packs for better coverage with longer hair.

The hair colour was easy to apply & it didn’t take too long to see my hair colour start to change. My hair feels soft afterwards & I love the colour.

Firstly, The smell was not overpowering with fumes you get in many brands of dye, this had absolulty no smell whatsoever! The colour was delighful, Perfect for someone like myself with darker hair, a nice colour that doesn't stick out. The packaging catches the lingering eye when searching for that one nice colour. It served with a very generous amount so I could cover my whole head, long hair and all & did not leave a nasty stain on my skin like other darker colours can, easy to wipe & clean.

I found this a great hair dye. Color has remained vibrant for several weeks now. The conditioner definitely give my hair an awesome shine and it look amazing after I have used the conditioner. Also did a great job at covering all my stubborn greys