L’Oréal Paris Préférence Vivids High Intensity Gel Permanent Hair Colour

4 5 0 61 61 NEW Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. *Instrumental test Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. *Instrumental test<br>The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).
L’Oréal Paris Préférence Vivids High Intensity Gel Permanent Hair Colour
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Reviews

23/05/2022
Vibrant purple
This hair dye is amazing, considering my dark brown hair colour I was surprised to see how vibrant the colour turned out. Great even coverage and soft silky vivid hair.
  • Home Tested with free product
23/05/2022
Vivid colour
Very easy to use and apply, instructions were easy to follow. The colour (Magnetic Plum) provided a luxurious dark purple sheen to my hair, beautiful in the sunlight.
  • Home Tested with free product
22/05/2022
Great home hair colour
This was an easy to use hair dye. I liked the gel formula. It actually smelled nice which was great. The vibrant colour came out pretty well in my natural medium brown hair.
  • Home Tested with free product
22/05/2022
Debatable
Washes out SO QUICKLY! Also leaves my hair feeling quite crusty after use. Would be better having an oil based product.
  • Home Tested with free product
22/05/2022
Bright brilliance
I love this purple! The dye was easy to use and the colour came up great!
  • Home Tested with free product
21/05/2022
Vibrant
Easy and fuss free to apply this hair colour. Left it in my hair for 30 minutes and then rinsed it off. After drying my hair i instantly noticed my hair looked more vibrant but didn't look over the top purple as in the photo on the box. Happy with the outcome!
  • Home Tested with free product
21/05/2022
Many compliments
The instructions were easy to understand and i liked that they came in multiple languages. The bleach smell was a little overwhelming compared to other brands i have tried. Ive received many compliments for my new hair colour though and will probably purchase again in a couple weeks to touch up the roots. The colour on the package wasnt a true indication of new colour on my original colour hair though.
  • Home Tested with free product
21/05/2022
Hydrating shiny hair colour
Fairly vibrant colour considering my hair is near black.
  • Home Tested with free product
20/05/2022
Vibrant & Salon Quality
This is a brilliant, easy and vibrant product. The washout didn’t stain or colour areas I didn’t wish it too. Doesn’t rub off on pillows or stain towels which is a bonus
  • Home Tested with free product
20/05/2022
Very vibrant colour
This was a beautiful colour but was a bit outside of my comfort zone. It was very bright and application was easy.
  • Home Tested with free product
19/05/2022
Gorgeous!
L’Oréal Paris Preference Vivids High Intensity Gel permanent hair colour in magnetic plum was one i was excited to try. Application was easy and i could immediately start to see the magnetic plum colour come through as i was waiting to rinse. The colour is so beautiful and gave me a luminous bold result i could not be happier with. The shine protect conditioner was generous in size enough for a few washes that helped make the colour last longer while keeping my hair soft and shiny.
  • Home Tested with free product
19/05/2022
Nice colour
Good colour coverage, colour turned out a bit pale would of preferred a more vibrant colour like it said on the box but overall I like it
  • Home Tested with free product
19/05/2022
Alright but wouldn't buy it personally
Dying process was easy. Colour mixed well. Hair didn't feel nice after washing the colour out before putting the included conditioner in. Has felt soft ever since. Colour isn't as vibrant as I was expecting, as per the box colour guide, and coverage is not even. Even though the box says permanent and up to 8 weeks, not sure how long the colour will actually last. It looks to have faded a lot in only 4 days and not vibrant anymore. I have been using a coloursafe QV shampoo/conditioner to wash my hair. Dyed hair on Sunday, it's now Thursday, and water still runs with some colour in it which is strange as the dye was fully washed out the very first day. It's unlikely I'd buy this shade of dye again - however I may try other colours in the same brand as it has worked well. I just think the issues I'm having are due to the colour and not the brand.
  • Home Tested with free product
19/05/2022
Vivid colors
This hair dye was easy to use and clear instructions. It was easy to mix the coloring gel and the developer cream. It gives an even color. The conditioner was soft to apply and left my hair smooth. I like this dye and would purchase.
  • Home Tested with free product
19/05/2022
Covered the grays
Very happy covered my grays and hair very soft and silky
  • Home Tested with free product

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