Tone It Down! Blonde Shampoo

4.6 5 0 188 188 Meet your go-to purple conditioner. Tone It Down! Shampoo and Conditioner deliver radiant, cool-toned blonde hair that's bright, shiny, and soft. The ultra-violet hue neutralizes yellow brassy tones, for salon-fresh blonde, every time. Both are also nutrient-rich, sulfate-free and moisturizing. Time to kick some serious brass! Benefits: 1. Tones 2. Brightens 3. Softens
Tone It Down! Blonde Shampoo
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Reviews

09/01/2022
My favorite
I have neutral blonde highlighted hair, this product works well to get yellow tones out, giving it the brighter blonde look. I recommend using a clarifying shampoo first and finishing with a good nourishing/hydrating conditioner (white colored conditioner of course).
05/10/2021
From brassy to icy in one wash!
Love this so much! Love all of their products so it’s no surprise. I go a few days between purple washes & my hair is usually pretty brassy by then & this makes it icy soooo fast. One of my favorites & love to use it combined with the conditioner & spray!
15/09/2021
Great purple shampoo
I've been using this about 2 weeks. It's leaves my hair shiney and blonder. My highlights and color look fresh. This has removed any brassy tones and smells great
02/09/2021
Works great
This product exceeded my expectations. It removed brassy tones from my hair instantly and made it feel healthy/smooth after. Highly recommended, especially for the price.
01/09/2021
Tone it down!
I’ve been using this shampoo for a few weeks and I love it! Doesn’t dry your hair out like other purple shampoos I have used! Smells great! Makes my hair look like it was just highlighted. It takes that brassyness look right out. Will definitely buy again.
16/05/2021
good toning shampoo
I get blonde highlights in my hair, and they tend to get brassy (or slightly yellow-orange toned) over time. This shampoo is affordable, and brightens my highlights back up to their original color. I use it in addition to my regular shampoo about once a week for maintenance.
22/03/2021
Best Purple Shampoo I've tried
I have tried a few purple shampoos for my blonde hair since I hate brassiness. This one works the best in my opinion. It had the darkest, rich purple color out of any I've seen. I think it smells wonderful and leaves my hair looking less brassy and healthy.
15/03/2021
Tone It Down! Blonde Shampoo
I read this shampoo made with such unique organic ingredients. this shampoo does not have any harsh chemicals that produce the lather of other shampoos. I also notice that after using a couple of time, this product does not make my hair to dry that trigger to frizziness. I am definitely don't see myself going back to regular shampoo.
  • Home Tested with free product
14/03/2021
Amazing
To begin with, I’ve been using it for about 3 weeks and I love it . My highlights look like I just got them done. It gives a nice shine to my hair and it feels soft to the touch. Overall this is a amazing purple shampoo to bring back your blonde hair color. I would really recommend it.
  • Home Tested with free product
12/03/2021
Great purple shampoo
Fantastic brass busting product! Lathers well and left my hair feeling perfectly clean.
  • Home Tested with free product
12/03/2021
Tone It Down! Blonde Shampoo
Not only did Tone It Down! Blonde Shampoo do wonders for my color, it also added a sheen and luster to my curls that I could not believe!
  • Home Tested with free product
12/03/2021
Neutralize brassiness
I received the Tone It Down! Blonde Shampoo. I have very brassy, natural blonde hair so I was excited to try this product. The bottle itself is sturdy and well-made. It comes in a pump style bottle where it took me awhile to get the pump to come up. To do so, you just turn the nozzle clock-wise and it should pop up. The shampoo itself has a light scent and is a very vibrant purple. The purple in the shampoo helps to neutralize the yellow, brassy tones. This product is made with wild cherry bark, ginger root and is sulfate-free. After I used this shampoo, I followed with the Tone it Down Blonde Conditioner. I noticed my hair was not as brassy and the blonde pieces were brighter and less yellow. I also noticed that this product did dry out my hair a bit so this is something I would probably use once in awhile versus everyday. Overall, I think this is a nice shampoo for brassy blondes.
  • Home Tested with free product
12/03/2021
Great!
It worked very well! You see results the first use.
  • Home Tested with free product
12/03/2021
Super blonde
I just recently went blonde but had so many horrible brassy tones in my hair and found this product helps so much. This time it down shampoo helped to rid my hair of the oranges and yellows that were popping out of my beautiful platinum blonde hair. This shampoo is real rich and creamy and the smell is oh so heavenly. My favorite shampoo for my blonde hair.
  • Home Tested with free product
11/03/2021
Purple shampoo
I really liked this shampoo. It was not as toning as other purple shampoos that I have used but it did work well. I did have to use it for the full 5 minutes to notice a difference.
  • Home Tested with free product

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