Colgate Max White Ultimate Whitening Toothpaste - Idealist

Absolutely love this toothpaste , it makes my teeth feel so clean and fresh! The toothpaste foams up a lot when brushing so it effectively cleans the teeth very well. I would highly recommend this toothpaste to others to try!

Upon first opening the toothpaste the mint smell was overpowering and I was dubious it would be too strong a taste! HOWEVER it was a refreshing mint taste that wasn’t too thick or clumpy! My teeth have felt cleaner for longer and I have started to notice a change in colour! I’ll definitely be swapping to this as my everyday toothpaste! Highly recommend!

This toothpaste is pleasant to use and has a very minty flavour. After one week's usage I can't tell if it's made a difference to the colour of my teeth but I am optimistic. I really like the packaging, it looks very high quality and feels nice on my teeth.

Really good product, I noticed the whitening effect from the first use. Quite strong tasting but didn’t put me off at all. Will definitely buy.

Colgate Max white Ultimate whitening toothpaste is a really good. I’ve been using it for 1 week and I’ve noticed a significant change. It’s tastes like a mouthwash, leaves your mouth feeling really fresh. I would recommend this product

I've been using Colgate Idealist for a week and have noticed a difference to the colour of my teeth. They are whiter I wouldn't say they are super white shade but there is a definite lightening so it is effective. I liked using Colgate Idealist toothpaste it does have a slightly medicinal taste whilst using it, which I didn't mind. I did find it left a lasting minty taste which was good - bit like having an extra strong mint.

Does really work and clear the stains. Didn’t irritate my sensitive teeth. However I felt like it had a very strong taste very similar to original listerine which is a little too much for me personally but overall I really enjoyed it ?

The packaging is eye catching and looks expensive and that thought has gone into it. The initial taste was the usual Colgate minty taste with a bit of a strong toothpaste initial burn in my mouth. This is normal for me when I try a new toothpaste and only occurred on the first try so if this happens, stick with it. I can see visible results after just a week! I doubted it would be possible and do not like the colour of my teeth but there is a noticeable difference with some staining gone and the general colour brighter. I really think this product works and will be sticking with it to see what else it can achieve. I did not expect the results I have and thought only going to a dental hygienist or for specialist cleaning (expensive) would provide this. I am honestly pleasantly surprised and grateful to have been given the opportunity to try it. My only thought is that even though the packaging is very impressive- no where does it state if it is recyclable.

I really liked that it was not a strong flavour where some can be quite overwhelming. I have sometimes sensitivity to taste and this was alright. Didn’t notice a huge difference in whitening but that might be down to me drinking far too much coffee than is good for me!! I felt that there was far too much packaging though which would have put me off buying this potentially.

This toothpaste is a thick formula, meaning you only need a small amount to brush your teeth. There is a mild gritty texture that helps to polish when brushing and surprisingly, for a toothpaste, there is no mint flavouring. It is akin to Arm & Hammer in taste and it does tend to linger a bit after brushing. I use this toothpaste with my electric toothbrush and my teeth and mouth do feel very clean after use! So far, I have not noticed much of a whitening effect but I will continue using this as it is a great all rounder

Was pleasantly impressed with the results. Even after first use it leaves your teeth shiny and polished clean. You have a feeling that you have just been at the dentist for a polish clean. After a week of use I really enjoy the feeling of clean teeth and think my teeth look brighter too. I think it is a wonderful product!

Great gradual whitening. As a newbie to serious whitening toothpaste, I didn’t know what to expect. However, this is such a gentle toothpaste which gradually whitens your teeth overtime. I also like that it doesn’t foam too much like my old toothpaste. Really minty too and leaves my teeth feeling dentist clean!

What a amazing toothpaste. Whiter teeth have always been a personal goal for me. My teeth feel squeaky clean after and my breath smells fresh as can be.

The toothpaste making good job with teeth whitening. I see the result after third day. Unfortunately the taste is not what I expected. Is not my favourite, after have had second wash with my menthol toothpaste.

Ive really enjoyed trialling this toothpaste. Although it's more than what i would like to spend, but now ive tried it I'll be buying it without a doubt. My teeth look whiter already and feel so clean after. I can have a sensitive mouth and can get ulcers but this has been fine with me. Very happy