Brush your way to a healthy, naturally white smile when you use Colgate Deep Clean Whitening Toothpaste. With regular brushing, this teeth whitening toothpaste with baking soda gently removes surface stains and plaque to reveal a naturally white smile. The toothpaste also fights cavities and refreshes your mouth. It’s been clinically proven, which is why this fluoride toothpaste from Colgate gives you more reasons to smile brightly.