Restore strong and luscious locks with Clean Blonde Damage Rewind Shampoo: a rejuvenating formula that utilizes violet pigments and nourishing proteins for salon-worthy results with every wash.
- Instantly erases yellow tones & damage from blonde hair, with OPTI-PLEX technology for 95% stronger hair*.
*Tested by breakage - Don’t choose between toning and repair! This dual-force purple shampoo contains our salon-strength purple micro-pigments that instantly knock out brassy tones, whilst the unique OPTI-PLEX technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.
- Hair is blonder and 95% stronger*.
*Tested by breakage - Colour, styling, UV, pollution: what damage?! Developed with FragranceFuse technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.