Introducing the NEW Softlan Intense Perfume Eternal Concentrated Fabric Softener with 4X more fragrance*. Inspired by perfume fragrances, discover an intense fruity floral fragrance with a velvety character - raspberries and strawberries combined with cherry blossoms and magnolia for this everlasting classic. It also protects your fabrics by coating and nourishing them, leaving clothes softer and easier to iron.