L'Oréal Paris Ever Pure Anti-Brass Purple Mask

4.6 5 0 49 49 Bleached, highlighted brunette or blonde hair can be fragile and become brassy over time. EverPure Anti-Brass Purple Mask with Hibiscus helps reset your ultimate blonde in just 5 minutes. Formulated with even more toning pigments than our purple shampoo, this intense mask treatment helps target and correct brass while deeply conditioning hair. Use 1x per week.
L'Oréal Paris Ever Pure Anti-Brass Purple Mask
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Reviews

12-02-2025
this works awesome
I loved this product it seemed to work really well one of the top three I find I like to put it in before I jump in the shower and leave it in a little longer than the bottle says sometimes it does leave the purpley blue tinge if you leave it in too long or on wider parts of your hair but it seems to do the trick of getting the orangey color out
11-02-2025
works
When used alongside purple shampoo, it allows the product to penetrate and absorb every follicle of your hair. The result is a beautifully bold look .
09-02-2025
Burns my scalp
I didn’t like it at all. It gives a burning sensation in my scalp. Also it’s too much purple! Although the purple hue will go away after few washes.
10-08-2024
Incredible
I love How this purple mask by L’Oréal took the brassiness out of my hair so easily ! Smells amazing and works wonders on my aging, dry hair !
07-08-2023
Removes Brassiness, Little Bit Spotty
I bleach my hair once every 2 months and use toner to get a good base before applying additional colour. I have tried this anti-brass purple mask a few times now, and find that although it does remove brassiness, it can be spotty when applied on my roots, and some of my hair is not properly toned as a result. This could definitely be a case of user error, however!
18-07-2022
Works great
L'Oréal Paris Ever Pure Anti-Brass Purple Mask is great. L’Oréal makes quality hair products and this one hits the mark at a great price point too. Simple applications great smell and overall shiner blonde. Would recommend.
03-08-2021
Best anti brass hair mask
I have tried my fair share of anti-brass masks and this one by far is my favorite. And it is great because of the colour, the price point and smell. It’s finally one of the masks that got me the colour that I like after a few washes. Definitely recommend this one.
15-06-2021
Great For Removing Brassiness
So after patiently waiting as COVID has impact inventory levels from our favourite companies, I received the L'Oreal Paris Ever Pure Anti-Brass Purple Mask to try out. I highlight my hair 2 to 3 times a year and find that the colour changes throughout the year based on the sun, elements etc. I rotate often the products I use to keep my hair healthy and me happy. I've tried different anti-brass products between colouring and find most of them don't offer any changes resulting in money lost on my end. I am happy to report that this particular purple mask works very well. I did use it along side my John Frieda purple shampoo for the extra umph. I didn't love the smell of the product but I was happy with the colour result. I did find it dried my hair out a bit (I have curly hair) so I had to add a bit more leave in spray conditioner. I will definitely try the other two tubes before I make my final decision whether or not to purchase in the future.
  • Home Tested with free product
09-06-2021
Loreal hair mask
I like how the product did not leave my hair looking brassy and left it looking soft and silky. I also like how it is vegan with no parabens or sulfates. I like how the product did not leave my hair with a tinted yellow color and did not leave my hair stained.
  • Home Tested with free product
04-06-2021
Love this product
I absolutely loved this mask, I’ve been blonde for 10+ years and have tried an array of products to enhance blonde but this is definitely superior removed all traces of brass!
  • Home Tested with free product
03-06-2021
Perfect for Blondes
I tried this L'Oreal Paris Ever Pure Anti-Brass Purple Mask from Home Tester Club and I am impressed. When I highlight or dye blonde I tend to come out quite brassy. I have a lot of red undertones in my hair which causes this for me. I use a purple shampoo to help already. This product 100% works. I used it the 1st time and noticed a significant lightening of my highlights via less red/orange brassiness. You use the entire tube per use and no more than 1x a week. Warning it is very dark and may stain. It was all over the walls of the shower and things were a little purple until I wiped it down with some soap. Hands and skin as well, but washed off pretty well; I just wouldn't let it sit. I will use this product in the future to help get the results I want when going blonde. You are suppose to use a purple shampoo prior to this treatment as well, which I already do 1x a week. The price point for this product is $12.96 on Amazon for a package of 3. Can also be found in store
  • Home Tested with free product
31-05-2021
Works well!
Great purple hair mask. Helps tone my hair so that the blonde does not become brassy. I like the colour a lot and it's very conveniently packaged into small tube so it's perfect for taking it along for travels.
  • Home Tested with free product
28-05-2021
Very good hair mask for blonde hair
This is an excellent hair mask, the product worked really well for my blonde hair. It definitely removed the brass coloring and my hair felt smooth after using this product. Totally recommend it to anyone who has blonde hair.
  • Home Tested with free product
28-05-2021
Amazing
Perfect time to try this mask! I washed my hair then applied it. I was a little worried my hair was going to turn blue but I followed the directions and rinsed it out. My hair was soooo much better. No color residue left at all, my hair was silky soft, smells great and my brass disappeared. I was shocked. I always thought I had to buy salon products to conquer brassy tones. Love this mask! Will totally buy!
  • Home Tested with free product
28-05-2021
Anti Brass purple mask
This Anti Brass purple mask was a good find. It took away the brassy colour without discolouring the hair too much.. it gave just the right amount of tone. It also didn’t have the hair feeling like steel wool either..
  • Home Tested with free product

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