Everyday Clean Blonde Damage Rewind Purple Toning Shampoo & Conditioner

4.6 5 0 224 224 <i>Tired of yellow tones but scared of over-toning?</i><br>This <b>dual force toning and repairing shampoo and conditioner duo</b> gently erases brassiness with carefully balanced toning violet micro-pigment levels that are suitable for every blonde, everyday!<br><ul><li>Gradually removes yellow tones and damage from blonde hair.</li><li>Designed for everyday use to maintain salon-fresh colour.</li><li>90% stronger hair with OPTI-PLEX technology*: rewind damage thanks to OPTI-PLEX technology that penetrates deep into the hair core to reconstruct bonds after chemical, styling and environmental damage.<br><i>*Tested by breakage</i></li></ul>
Everyday Clean Blonde Damage Rewind Purple Toning Shampoo & Conditioner
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Reviews

28/11/2024
Unimpressed
I didn’t really like the every day product, I didn’t think it did much for my hair and it felt quite dry afterwards. Must more impressed with the version that is not ‘everyday’
18/08/2024
Perfect duo
Gets the brassy and golden tones out of my hair fast.
04/08/2024
The best purple shampoo
Fudge purple shampoo for me is the absolute best product on the market for blonde hair! It's so pigmented and leaves your hair icy after a few minutes. I recommend this product to all my friends with blonde hair.
10/06/2024
Shampoo and conditioner
Work's amazing on your hair. Gives it the colour it needs
21/02/2024
Works so well
Love this, keeps yellow and brassy hair at bay and is reasonably priced. Also smells like Jean Paul gaultier too
03/02/2024
This is lovely
This is so nice got a gorgeous smell and leaves hair so soft
14/01/2024
Best Purple Shampoo and Conditioner
The only purple shampoo I use now. It completely banishes any yellow brassy tones and works so quickly. Hardly any is needed to tone the full head. It smells incredible too. My friends and family now all use it too. It gives the most beautiful silver colour but if you don’t want silver just wash it off straight away and it will get rid of the brassiness. The conditioner helps to hydrate the hair and stop the shampoo drying the hair out.
10/10/2023
Love this!
I love this product, I love the scent and how my hair feels once I use this. It definitely toned my hair really well as well as making it feel clean, soft and strong. I, personally wouldn't recommend using this everyday although the product says its designed for this.
19/08/2022
Very good
I have been using this product for some time now and it really helps to keep my fine hair in tip- top condition and colour.
03/05/2022
The ONLY Purple shampoo
I wouldn't spend money on any other blonde/toning shampoo and conditioner. Fudge's range is absolutely amazing for pulling out those brassy tones.
05/03/2022
A must for blondes
If you have bleached hair, then owning this fudge combo is an absolute must. It’s can bring back to life the Dullest of blondes that have gone nearly ginger. Giving ashy tones a new lease of life. Seriously recommend to all my blondes!
02/03/2022
Blondes must have!
This product is amazing and a regular of mine…use mine weekly! My blonde is now bright with no orange tones and I get regular compliments about my hair since using this. Definitely recommend!
10/01/2022
The best purple shampoo
This is the best silver/ purple shampoo out there! I have tried several which have worked well however i find fudge is the kindest to hair, my hair is especially thin and snaps easily particularly as i have it dyed blonde. This shampoo means i have it dyed less which is better for my hair :)
23/11/2021
Amazing
My daughter has blonde hair but dyes it pink, purple, and blue. Whenever she goes back to blonde, this is her go to product to get back to the correct shade. The shampoo smells amazing and lathers nicely. It rinses well. The conditioner leaves your hair soft and smooth, again it smells delicious. Love them both, 5 stars
19/10/2021
Icy white hair
Fantastic product but it easily stains everything from your hands to the bathtub so caution needed. I have been using these products regularly for 4 years now since I became a bleached blonde and have not looked back. Whilst trying to chase that icy white vibe, I usually leave my shampoo on for 3 minutes which is enough to knock the brass right out. If you’re wanting a grey-purple hue I advise leaving it on for 10 minutes. This product smell Devine and leaves the hair feeling soft and nourished when combined with the conditioner. Overall I highly recommend this to bleached blonde or natural blonde babes who want that icy white hair.

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