Colgate Optic White Purple Toothpaste

3.9 5 0 84 84 Colgate Optic White Purple Toothpaste combines micro-polishing whitening technology with the excitement of purple colour correction technology. It safely removes surface stains* and also neutralises yellow tones**. This whitening toothpaste is good for daily use, enamel safe, and the fluoride toothpaste formula provides protection against cavities.<br> <br> <b>Other key benefits:</b> <li>Vegan <li>Sugar free & Gluten Free <br><br> *With regular brushing. Use as directed<br> **Effect is temporary
Colgate Optic White Purple Toothpaste

Reviews

05/01/2025
Colgate Optic White
I use this toothpaste to assist in whitening my teeth, I have been noticing results very quickly and leaves the mouth feeling smooth and clean. Along with fresh breath. I highly recommend this toothpaste and will continue to purchase!
28/12/2024
Ok product
Sadly this product does stain everything is Ng blue if you are not careful enough and has almost a bubblegum taste which I don't prefer for toothpaste. I also don't notice a major difference but my teeth do feel very clean afterwards which is always a positive.
18/12/2024
Didn’t work for me
I didn’t like this product as much as other Colget products and I didn’t notice a good clean on my teeth either. It just didn’t work for me.
27/11/2024
Purple lips!
This toothpaste has a nice and mild minty taste, however, the purple stains your lips if you do not wipe them well enough! Even after rinsing my mouth with water multiple times, i was still spitting out purple. It’s definitely a toothpaste to use at night to avoid purple lips when you leave the house.
12/11/2024
Its okay
Its a good toothpaste but i didn't notice a large difference which was disappointing
21/10/2024
Great Toothpaste
I was able to notice a difference in the white shades of my teeth after a couple weeks of use and the toothpaste has a present taste! The only downfall is that it can leave your lips with a bit of purple look if you don't wash them properly.
13/10/2024
Funky toothpaste
I really enjoyed using this. The flavour of the toothpaste was nice, the tube was attractive compared to the usual appearance, and the colour was is really fun. The only downside is you need to ensure you get it all down the drain as the splatter marks will need a wipe if they dry on the basin, but it's a chance I'm willing to take for this product.
10/10/2024
No Noticeable Difference Using This
I did not see a noticeable difference using this product. My teeth did not look whiter, and it felt like any other product. I have heard after purchasing that the whitening ingredient in these products are extremely minimal so unlikely to make a difference. This costs more than a regular toothpaste, so would just stick to normal toothpastes.
19/09/2024
Purple vs Yellow
I’d seen the trend of purple toothpaste sweeping social media and I found myself intrigued. The next time I needed to buy toothpaste, I found myself reaching for this Colgate toothpaste and I have to say, it works, but only to a point. It definitely cleans as well as all the other Colgate pastes, but with the added bonus of lightening a couple shades. I’ve now used a tube and a half of this and it’s done as much as it can to reduce the yellow staining. The difference is noticeable to me, but I’m not sure if it is visible to others. The unexpected upside is that it doesn’t have an overpowering taste. It’s also far easier than most bleach products, since it takes the place of regular brushing and doesn’t add any other steps or need any other accessories. It’s definitely worth a buy to mitigate surface stains, but don’t expect a miracle.
14/09/2024
Not a fan.
I used this toothpaste for a week and I believe that it made my teeth appear more yellow than normal and actually didn’t clean my teeth at all. I had to rinse my mouth multiple times to get the purple out of my gums. It was not a good experience.
14/09/2024
Bad product
This is the worst toothpaste I have encountered. It makes your teeth dirtier than before! It leaves purple residue between your teeth that only careful flossing will remove. It doesn't whiten. The only upside is that it gives a minty taste.
07/09/2024
Worked really well
We bought this on special and must say I was impressed. Teeth felt really clean afterwards and I found the purple didn’t whiten my teeth.
02/09/2024
Didn’t make a difference
I didn’t see any difference in the colour of my teeth. I also found the smell to be strange and also the taste, not the usual mint.
12/08/2024
Great but doesn’t whiten
Makes your breath smell good and feels super clean. The colour is pretty cool too.
10/08/2024
Very purple
After just a few weeks of using this toothpaste, I couldn't help but notice my teeth looking more polished and radiant than ever before! The price point may vary, but the value it brings to your smile is truly priceless! The colour is very purple which at first seems odd being so used to using white coloured toothpaste. The product itself is of no different in feeling and doesn’t feel chalky or hash on gums.

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